Offer & Acceptance Article Example | Topics and Well Written Essays - 1750 words

Offer & Acceptance - Article Example McKendrick E. (2007) defines offer as offer is an expression of willingness to enter in to contract on certain terms. It must be made with the intention that it will become binding upon acceptance. There must be no further negotiations or discussions required [Storer v Manchester City Council,1 Gibson v Manchester City Council2]. In Storer the Court of Appeal establish that there was a binding contract. Here the fact that the ABC noticed in newsletter that will pay '500 to anyone who runs in and complete at least five races sponsored by the British Distance Running Association. According to Partridge v Crittenden3 normally advertisement is an invitation to treat for a bilateral contract but here ABC put notice in its newsletter. However, in Carlill v Carbolic Smock Ball Company4 decided that advertisement was a unilateral offer. It also held that advertisement was not an invitation to treat but was an offer to the whole world and that a contract was made with those persons who perfor med the condition 'on the faith of the advertisement'. In Bowerman v ABTA5 it is likely that a court would find that the advertisement was an offer. So it can be assumed that ABC made a valid offer. Now it needs to consider whether the offer has been accepted or not by Fast Fred, Swift Sally and Heavy Harry. McKendrick E. (2007) defines acceptance that an acceptance is an unqualified expression of assent to the terms proposed by the offeror. An offer is effective when it is communicated to the offeree. Proof of an offer to enter in to legal relations upon definite terms must be followed by the production of evidence from which the courts may infer an intention by the offeree to accept that offer. The acceptance can be made by words or by conduct. However, the communication of the acceptance is important. The general rule is that an acceptance must be communicated to the offeror. This is strict requirement. It must actually be brought to the notice of the offeror. It is for the offeree to ensure that communication has been made Powell v Lee. The general rule is that acceptance is not effective until it is communicated to the offeror and the acceptance cannot be made through sile nce. In Felthouse v Bindley6 the offeror cannot waive communication if that would be to the detriment of the offeree. In Brogden v Metropolitan Railway Company7, where the offeree accepted the offer by performance. Acceptance occurs when the offeree's words or conduct give rise to objective inference that the offeree assents to the offeree's terms. It is a vital question whether Emilio's initiatives has been treated as specific performance. The first involves Fast Fred who had run in four BDRA races. Acceptance required to complete at least five races. He voted against the Fat Slob party and he immediately cancelled his entry in the remaining BDRA races for the year. So no contract has been formed between the ABC and Fast Fred. McKendrick E. (2005) said that to be a valid acceptance two things must be considered these are the facts of acceptance and Communication of acceptance. However, if courts consider Brogden v Metropolitan Railway Company then performance is enough to form a contract. Swift Sally wanted to comply the condition and had run in the three BDRA races. Here she accepted the off

Cynthia Morris Essay Example for Free

Cynthia Morris Essay There is a quote that says: Mothers are angels who teach their children how to fly. Indeed my mother was an angel who in my younger years I thought was sent here to torture me especially when I wanted to hang out with my friends instead of doing chores or homework. My mother was the pillar of strength, love, and compassion. Mothers may be misunderstood but that doesn’t mean they don’t care or know better. My earliest memories of my mother, was her pretty face, beautiful smile, and small frame. To me she was the most beautiful woman on earth and nothing compared to her. Even though she was unlike the celebrity moms who wore designer clothes and ate in fancy restaurants, my mother was very real. My mother was a very small, petite woman who you did not want to cross. I loved the way she combed her hair. I loved the way she would play with my hair or rub my legs after a track meet even when I smelled like sweat. On the incidents that my siblings and I crossed my mother her big brown eyes would squint with disapproval. But I came to love that about her. When those brown eyes started to squint it meant you had done something wrong. Even though there were seven children my mother never played favorites. But rather, made appoint to be fair and equal with all of her children. Whenever I admitted to making a mistake, Mom would not hesitate to point it out to me, and punish me if needed. At times I detested it but over time I came to realize that Mom did that because she had my best interests at heart. She was never one to hold grudges for long. Like most mothers, my mother was very protective of me that often times I resented her for being so. I did not understand why she had to constantly ask about my whereabouts: Who I was with and where I was going. It never occurred to me that this was an essential part of being a mother. A mother cares and worries for her children. My mother taught me that getting reprimanded did not mean she loved me less. On the contrary, she showed me that when she scolded me, it meant she cared and worried about me. Mother certainly had her own flaws but I came to accept, in fact love every bit of them. When she called me non-stop, it was because she missed me or needed something or I had made her angry about something. Some may have called it nagging, I call it loving. For a person to wear her heart on her sleeves is a vulnerable thing, my mother was never vulnerable. In fact she was very strong. She never backed off in a fight especially if she knew she was right but she also knew how to compromise too. But compromising for her did not mean that you were wrong. Compromising was just another way of getting things done – later. When I started school, mom was my ally. To me, school was a world were ghosts and bad guys lurked. Instead of laughing at my fears, my mother showed me instead how great school was. My first day of school, she prepared my favorite snacks and walked me to school. Instead of leaving me at the gate, she walked me to the door, knelt down and told me: â€Å"Don’t worry, everything will be ok†. Although these words are pretty naà ¯ve, to a child on her first day of school, these words were more than enough for me. I went to school that day knowing that Mom was there for me and I learned to enjoy school. I made a few friends and introduced them to my mother who was more than happy to give us cookies and milk for snacks. Although my mother was a stay at home mom, she taught us how important an education was. Mother also taught us the value of relationships. This was evident in her relationship with my Dad. She was married to him for over 40 years before she passed and that for me was not just a manifestation of an enduring love for a person but of trust and fidelity as well. I am hoping that I can do the same in my relationship. Being married to the same person for over 40 years is not a mean feat. It takes a lot of patience and understanding to do this every day. Our generation today does not seem to realize the importance of maintaining a relationship. I, on the other hand, would want to be like my mother. I want to have a long lasting relationship with my partner just like my mother did with my father. I know my mother is not perfect. She had flaws too. But for me, those flaws were tiny imperfections that made her all the more lovable and perfect. Those flaws just made her humanity more evident. My mother was and now is an angel who taught me to fly and dream.

Transportation and Distribution Management

Transportation and Distribution Management Transportations and distribution industry plays an important role in bridging the gap between the producer and the consumer. Forms of transportation available include air, water, rail and land. The transport industry is one of the driving forces for economic development. The cost of transportation is a major cost that all firms in this industry would like to reduce (Markowitz, 2011). The economic benefits of reducing transportation cost are notable and are a direct way of improving profits for any firm. According to Hines (2004) the question of how to reduce these cost remain one of the constantly explored by many transportation firms. Each firm desires to develop an effective strategy to reduce the costs. Distributions is important since it ensures production and needs are in balanced thus it is an important part of the economy. Moving products from producers to the consumers regionally, nationally and internationally can account for more than half of the total cost of the products. Therefore, the management of transportation and distribution should focus on the economic aspects (Rodrigue, et al. 2010). Efficiency and effectiveness of the transport system is vital in reducing the costs. Subsequently, management of the operations includes analysis of the costs of everything involved. Operations administration is carried out depending on the nature of the products or services that the organization is dealing in. Discussion and Analysis On 31 November 1981, I and five other partners came together and initiated a privately own a transport company Swift world transport Ltd. The company provides innovative, cost effective and reliable transportation of food products. Swift world transport Ltd specializes in food products shipment and carriage between various states and towns. After realizing that an opportunity exists in coordinating of food products, we launched a strategy to fill the void. Our trucks and carriers deliver food products to one destination and return with another load to another destination. The company desires not only to meet customerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s expectations but also to exceed it every time. Currently we have over 500 trucks operating around five states. Since transport costs account for a considerable portion of the selling price of food products, we put emphasis on making smart economic decision (Rodrigue, et al. 2010). Swift world transport Ltd. Deals with a wide range of food products. The products range from cereals, soft drinks, biscuits and cookies, baked goods, ready meals and frozen foods. Other products that we transport in smaller quantities include dairy products, honey and seafood. Swift world transport Ltd. Is ISO-certified and will be celebrating 30 years in existence late this year. Though the company began from humble beginnings, it has grown to be one of the market leaders in transportation of food products. It has more than 300 employees and is strategically located with its head office in New York. Swift world transport Ltd upholds integrity and abides by the rules and regulations in the transport industry (Markowitz, 2011). At Swift world transport Ltd we value the customers hence we use the latest technology and equipments in handling the products to meet customerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s needs of quality. We have refrigeration services to keep perishable products from being spoilt. The ministry of health officials has approved our warehouses as safe for storage of edible products. Our trucks are monitored via satellite hence we have an error free billing system (Rodrigue, et al. 2010). Swift world transport Ltd. Has three main departments. The first department deals with the transport infrastructure. These include the trucks and the sea vessels. The second department includes the food handling facilities such as refrigerators and warehouses. Finally, the last department ensures that there is always adequate supply of the products depending on the demand. Physical distribution involves the transportation of the food products from the various sources to the customers. The manager directing the physical distribution has the responsibility of assessing and controlling the cost of transport. He is also charged with the responsibility of ensuring the most efficient way of storing them. This in some cases may require warehouses hence inventory control. A manager should thus ensure that the right goods arrive at the proper destination in the right condition and to the correct client. As explained by Halldorsson et al. (2003) the goods should be in the right quantity. The transportation strategy adopted by the Swift world transport Ltd swiftly responds to all aspects of our operations with priority on customers and suppliers. The strategy acknowledges customer requirements as an important aspect of all its activities. The supply chain is a involves movement of products from suppliers to the customer. The transportation activities should focus on meeting customer needs. Transportation and shipment must therefore progress according to the timings (Rodrigue, et al. 2010). Customers require that products be delivered at their premises on a particular day and time. This needs to be accomplished in order to provide customer satisfaction. Being able to meet these deadlines has given Swift world transport Ltd a competitive advantage over other firms. The size of our firm also causes our customers to trust in our ability to be reliable. They believe that small firms are not reliable. Comparing performance is important for the firm to know how well our stra tegies are working (Larson, Halldorsson, 2004). In order to remain economically sound, we measure our expenses every now and then in order to have tight control over them. Estimation of general expenses and freight costs assists the company in budgeting. A supply chain is a system that brings organizations, people, information and other resources in bridging the gap by ensuring that goods and services move from supplier to consumers. Supply chains ensure that goods are delivered to the end user. The management of a supply chain involves planning and management of activities ranging from sourcing, procurement and the logistics. At Swift world transport Ltd. coordination and collaboration with the suppliers and customers and other third party service providers is our priority. The company has created a supply chain that integrates all activities with the main responsibility of linking our suppliers and the customers (Rodrigue, et al. 2010). A model of a supply chain begins from receiving the products from producers and suppliers and ends with the delivering to the consumer. Swift world transport Ltd adopted the model whose framework is developed on business processes that are not only cross firm but also cross functional. A team manage s the cross-functional processes with representatives from purchasing, finance, logistics and research and development (Halldorsson, et al. 2003). Since each process interacts with customers and suppliers at some point, customer relations and supplierà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s relations form an important part in the supply chain. The company must make the right decision when moving products from one point to the other. Distributing products faster and cheaply leads to higher profits and more satisfied customers. In order to do this, Swift world transport Ltd stays informed on the current trend within the industry. For illustration, most companies are moving in the southern states because where doing business is more cost effective. The company has been analyzing facts and trying to make a decision whether to move south. In 1990, Swift world transport Ltd. adopted the supply chain management (SCM). This was adopted after realization that most food products require integration of many business processes, from the original supplier to the customer (Halldorsson, et al. 2003). The suppliers provide the company with products, services and important information that boost our business. SCM enables us to exchange information with other stakeholders regarding market fluctuation. After realizing the importance of information, we adapted the SCM to enable us access relevant information. This is made possible since all the companies in the supply chain help optimize the entire chain. The company can therefore plan its distribution activities better hence leading to customer satisfaction. In addition, incorporation of SCM leads to reduction of competition (Hines, 2004). This is because the competition is not from one company to the other but on supply chain and supply chain. The aim of supply chain management is to uphold customer satisfaction by using the available resources efficiently. It seeks to keep the demand and supply at equilibrium. Since many food products are perishable, it pays to liaise with producers to minimize bottlenecks. The products are obtained from farmers and suppliers at the lowest cost (Hines, 2004). Transporting is followed by distribution and finally delivering the products to customer markets. Conclusion One of the main challenges that Swift world transport Ltd faces is the presence of congestion in our road system. The causes of congestion come from higher requirement for mobility, which many times go beyond the facilities that support it. Other causes can be random events like accidents, which normally disrupts the flow of vehicles. Congestion is not only present on the roads, concentration of traffic is observed even on maritime transport. This is so common especially in terms of weight. Traffic concentration is causing many problems at the ports. In the past few decades, international trade has been experiencing higher growth than the global economy resulting in congestion at the ports. Congestion has the effect of delaying products on the road hence causing late Deliveries. Late deliveries in turn lead to loss if business opportunities and dissatisfied customers. Recommendation As a major stakeholder in the transport industry, we have joint hands with other like-minded firms to put pressure on government to build more road network. A transport policy that will provide solutions to congestion problems should be developed. This requires long term planning to build of more roads and ports in order to ease the congestion. States with port facility should apply for grants from the federal government in order to improve their inadequate facilities. These are the solutions to preventing the constant congestion.

Liberty Cabbage: Culture and Propaganda Essay -- Media Government Pape

Liberty Cabbage: Culture and Propaganda I happened to live in two countries with opposite political regimes – socialism in the USSR and democracy in the USA. I was growing up in the USSR, usually finding myself obedient to the will of the ruling Communist Party, sincerely thinking (as well as many people of my age) that my country has the most humane regime in the whole world. When I got older and the Iron Curtain fell, the unadorned reality confronted me: the Soviet Union was not a peace-loving democratic country but a totalitarian regime with a explicit goal of replicating itself all over the world; in short, a monster in sheep’s clothing. What made me believe back then that my former country had such a perfect regime? A one-word answer is: propaganda. The Soviet government skillfully manipulated cultural values of the Russian people to create an illusion that we live in the country of our dreams. The bravest of us allowed ourselves to have another opinion. They listened to Radio Liberty and dreamed of livi ng in the United States (although nobody expected the Soviet regime to fall). What is it like, we wondered, to live in a country where the government does not feed deliberate lies to its own people distorting cultural traditions and history? I dreamed about living in the United States because it was our guiding light to a real democracy. However, as it seems now, the government of the United States, just like the Communist Party in the USSR, plays on cultural values of its people to make them agree to the agenda of the dominant political and social structures. The majority of American people would argue that they are absolutely independent in their opinions, that the United States is a leading democratic country in th... ...oam. Interview. Redeye Collective. By Chris Spannos. 24 May 2002. Filatov, S. â€Å"Thrown Out on the Street.† Pravda 10 Dec. 1979: 5. Grigoriev, Oleg. A Bird In a Cage. Saint Petersburg: Ivan Limbach, 1997 Hunt, Michael H. Ideology and U.S. Foreign Policy. Yale: Yale UP, 1987. Nunberg, Geoff. †The language wars.† Fresh Air. NPR. WHYY. Philadelphia. 23 Apr. 2003. Operation Iraqi Freedom. The White House. 21 Apr. 2003. Parenti, Michael. â€Å"Methods of Media Manipulation.† The Humanist 57 (1997): 5-7. ISU Expanded Academic ASAP. 22 Apr. 2003. Schabner, Dean. â€Å"Conservative Backlash.† ABCNews.com. 12 March 2003. 22 Apr. 2003. Liberty Cabbage: Culture and Propaganda Essay -- Media Government Pape Liberty Cabbage: Culture and Propaganda I happened to live in two countries with opposite political regimes – socialism in the USSR and democracy in the USA. I was growing up in the USSR, usually finding myself obedient to the will of the ruling Communist Party, sincerely thinking (as well as many people of my age) that my country has the most humane regime in the whole world. When I got older and the Iron Curtain fell, the unadorned reality confronted me: the Soviet Union was not a peace-loving democratic country but a totalitarian regime with a explicit goal of replicating itself all over the world; in short, a monster in sheep’s clothing. What made me believe back then that my former country had such a perfect regime? A one-word answer is: propaganda. The Soviet government skillfully manipulated cultural values of the Russian people to create an illusion that we live in the country of our dreams. The bravest of us allowed ourselves to have another opinion. They listened to Radio Liberty and dreamed of livi ng in the United States (although nobody expected the Soviet regime to fall). What is it like, we wondered, to live in a country where the government does not feed deliberate lies to its own people distorting cultural traditions and history? I dreamed about living in the United States because it was our guiding light to a real democracy. However, as it seems now, the government of the United States, just like the Communist Party in the USSR, plays on cultural values of its people to make them agree to the agenda of the dominant political and social structures. The majority of American people would argue that they are absolutely independent in their opinions, that the United States is a leading democratic country in th... ...oam. Interview. Redeye Collective. By Chris Spannos. 24 May 2002. Filatov, S. â€Å"Thrown Out on the Street.† Pravda 10 Dec. 1979: 5. Grigoriev, Oleg. A Bird In a Cage. Saint Petersburg: Ivan Limbach, 1997 Hunt, Michael H. Ideology and U.S. Foreign Policy. Yale: Yale UP, 1987. Nunberg, Geoff. †The language wars.† Fresh Air. NPR. WHYY. Philadelphia. 23 Apr. 2003. Operation Iraqi Freedom. The White House. 21 Apr. 2003. Parenti, Michael. â€Å"Methods of Media Manipulation.† The Humanist 57 (1997): 5-7. ISU Expanded Academic ASAP. 22 Apr. 2003. Schabner, Dean. â€Å"Conservative Backlash.† ABCNews.com. 12 March 2003. 22 Apr. 2003.

Asda Strategic Management Essay

I.Introduction Asda was first formed in 1965 by a group of Yorkshire farmers and originally sold only grocery products. However in 1990 Asda sold its first range of clothing under the name ‘George’ and was soon in most of their stores. In 1999 Wal-Martbought Asda and has since moved into other retail areas such as electronics, home appliances and home, travel and motor insurance, as well as setting up an order and delivery service (Saunders, 2011). Now Asda is the third-biggest supermarket in the UK with over 500 stores across the UK and provide around 35,000 products to customer. The following report will illustrate business-strategy level of Asda by using some strategic analysis model like PEST, SWOT, Porter’s Five Force and Porter’s Generic Strategies.  This report also gives to Asda some advices for future development strategy. II.Content 1.The wider environment in the UK. PEST analysis is a simple tool, useful and widely used.It will help to capture the â€Å"overview† of political, economic, cultural – social and technological environment in the UK Political The political environment is ideal for business with a stable friendly government. The political environment in the UK is considered to be relatively stable. The UK is a nation under a constitutional monarchy. Head of state is the king, but the king only symbolic role. Executive power is exercised on behalf of the king, but in the hands of actual government. The head of government is the Prime Minister. The Prime Minister is the leader of the majority party in the House of Representatives seat (Williams, 1998). Generally the British political system little changed. Even the legal system of the State policy also does not change much Biggest concern of businesses is the continuity of the rules and principles of conduct whether any of the parties are in power. A change in government, whether by election or coup not always mean changing the level of political risk. Contrary to the fundamental change in policy could create major instability. A sudden change in unpredictable government policies can also hinder business activities of the enterprise, regardless of the changing cause.Soï ¼Å'for political factor, in the future years and current, Britain basic political situation is stable. This situation is good for British supermarket industry to grow in strength. Read more:  ASDA Jobs Economic In the early 20th century, the global economy has made profound changes due to the volatility of the political situation in the world. The world economy achieved high growth rates in the 2000s and began to decline sharply after terrorism of 9/11 in America (Colin Grahame Bamford, 2002). The volatile world economy has profoundly affected European countries such as the U.S., Japan †¦ but the UK economy remains sustainable. UK also is an attractive market for foreign investors because the UK has many advantages, such as the financial centre of the world currency, infrastructure development, and tax is lower than the EU other, skilled workforce with relatively low labour  costs compared with developed countries. Currently, the UK is attracting foreign investment (FDI) in most EU regions. In 2008, the UK accounted for 30 % FDI in the EU, accounting for 9.3 % of world FDI. As predicted, in 10 localities FDI only leading the world in 2001-2005, England was ranked 2nd after receiving the U.S. with an average amount of FDI per year is estimated at 82.5 billion dollars. UK is also investing abroad largest EU. In 1998-2005, an annual average of UK investment abroad amounted to U.S. $ 119.4 billion, private investment in 2008 totalled nearly $ 250 billion (ONS, 2012) . The more important is the UK is The UK is the fifth largest economy country in the world, the second largest exporter and the third largest importer of commercial services, eighth largest exporter and fifth largest importer of merchandise. Social In 2007, the UK population was reached 61 million.UK is one of most densely populated countries. Growing of UK population isabout nearly 400,000 one year. Population growth tended to influence retail trade. More and more potential customers will be faced by ASDA in the future. The increasing population can give ASDA good opportunity for making more profit. Technology Science and technology is developed in the UK now.By 2008 in the UK,there is about 16 million households use the internet for buying food. This was UK households 65%. (Na 2008) 2.The competitive environment within the UK. Analysis of the Porter’s five forces for the purpose of establishing the position of a company in that industry. The factors in the model of Porter is: The five forces are threat of substitute products, bargaining power of buyers, bargaining power of sellers, competitor rivalry and threat of new entrants Future developments in the industry and the ability of the company to respond. The threat of substitute products The threat of substitute products is very low for ASDA. It is the product convenient hiding in the corner or the license can be considered as the replacement product. However, because the less of the product at the corner store so customers will still have to go to the supermarket to meet their shopping needs Bargaining power of buyers ASDA is the largest distributor of influence throughout the UK, the system of the ASDA distribution can affect many industries such as food, electronic goods, commodities and consumer goods daily. ASDA has enough power to negotiate with other companies on price, product quality and marketing policies to put products into your system. Threat of new entrants It can be said pressure of ASDA from competitors is very low. Because open a create a new supermarket or start to run a new business to enter the market you have to reach two conditions, which are invest a huge amount of capital and huge supply system to compete with ASDA. Bargaining power of suppliers The provider can afford to have bargaining power pay the price in a few cases when only a few suppliers. Bargaining power of suppliers is very low for ASDA when they supply goods under the terms were drafted. ASDA had concerns about branding and enhance the reputation, such as set up ASDA Foundation in 1988 to assist any charity in the UK, and it is benefit for brand construct and is to be a leader that enhances customer loyalty. And more and more buyers want to go shopping at ASDA so the supplier power will increase in this situation. Finally, ASDA’s productions are more and more competitive advantages. Existing rivalry between competitors The competition between existing competitors is very high because the supermarket industry in the UK is saturation. Therefore the competition within the industry appears to be intense. ASDA is affronting many internal and external competitors such as TESCO, SAINSBURY,MORRISON and AHOLD of the Holland. TESCO is the largest retailer in the UK. It can contend for markets with ASDA by its large number stores and attractive price. SAINSSBURY is the second one in UK, its productions famous for high quality. While AHOLD is the largest supermarket in Holland, therefore it has the absolute strategies. All of these have a high degree to share market with ASDA. 3.Asda’s strategic position within the UK. SWOT analysis will be the useful tool to point out the strategic position of Asda within the UK industry Strength Strengths of ASDA Group is a system consisting of many stores spread across the UK. Chain stores have proven to be an ASDA strong brand. Now, the corporations in approximately 136 company retail stores. ASDA pursue low pricing strategy. It aims to offer a shopping basket which is 10—15% lower than the chief competitors. ASDA considered the method that can use the Consistent low prices rather than advertisement to give the confidence to customer. It is that does not need to buy some products in other supermarket for pursue the value price. In addition, growing market share is strength, ASDA is the second largest food retailer in the UK, ASDA has outperformed the rest of the retail sector in terms of growth rate and continues to gain market share as shoppers respond to its reputation for low prices. Weakness Since this is a target retailers with cheap so some time in the company sold inferior quality products and this significantly affected the reputation of the company. The main weakness of ASDA is its lack of small and midsize supermarkets and small convenience stores in the UK, it is clearly that many European countries like France and Germany has places hard restrictions on construction of big stores in suburb and rural areas. Although most ASDA supermarkets fall into big style, but ASDA’s biggest rival has two-third of outlets are small or midsize supermarkets. (Matlack, 2005) states that â€Å"Even if ASDA big supermarkets are doing well, it is difficult to expand with that format.† Opportunities Also for large scale so the management and coordination of management activities is very difficult. There are many opportunities that can be exploited ASDA, which is expanding its market to potential markets such as the EU. In addition the company can exploit some other business sectors such as tourism, insurance. ASDA have many opportunities in many fields. Firstly, with the process of economic globalization, many emerging markets are growing fast, like the turnover of China retail industry is increasing about 30% for every year. ASDA can access to the new market in the future.  Secondly, it can grow organic food market. Rising health awareness among consumers led to a higher demand for low calorie organic foods around the world. Customers are becoming aware of the risks associated with obesity and poor dietary habits. ASDA has taken many initiatives to cater to the health-conscious consumer. Threats Supermarket business is highly profitable industry, many investors want to invest. Currently in the UK there are several large supermarkets are competing with Tesco and Morrison’s ASDA. Initially, the UK retail industry is highly consolidated with Tesco and Sainsbury. Tesco is key competitor of ASDA. It operates through the multiple store formats, including Extra, Superstore, Metro, Express and hypermarkets. Besides in the UK, Tesco also operates in other European countries and Asia. Furthermore, the labour wages go up in the UK, according to the Department of Business Enterprise and Regulatory Reform, labour costs are raising in the UK. It would adversely influence ASDA’s margins. 4.The competitive strategy of Asda. For a big retailer as Asda, a sustainable competitive advantage is the key to get success. A sustainable competitive advantage is about performing different activities or performing similar activities in different ways. That means, Asda must be capable of producing value for the consumer that is recognized as being superior to that of its competitors. The best ways to achieve this goal is that Asda should follow one of three generic competitive strategies which developed by Porter. Figure 1: Porter’s Generic Strategies The first strategy is overall cost leadership, this strategy requires Asda provide lowest-cost products to their consumers without reduce quality of products. Overall cost leadership allows Asada to outperform rivals within the industry because it can charge lower price and its lowest-cost base still allows them to earn profit. The second strategy is differentiation, if Asda use this strategy, Asda must provide different goods and services which  satisfy the needs of their customers. Differentiation requires Asda spend more cost to create and keep their competitive advantage. However, this cost can be offset in case Asda can increase revenue. The third strategy is focus, Asda can focus on cost leadership or differentiation in a narrow market. Asda can become the cost leader but only within a specific market or Asda can offer special products, service with high value within a segment of market. In pursue focus strategy, Asda could develop their brand loyalty which help Asda decrease threat of new entry. One of dangerous problem in applying Porter’s Generic Strategy is that some organizations try to do all three and become stuck in the middle. However, in case of Asda it not appropriate, right from the first days of establishment, the company has put out a formula for their business is cost reduction to always discount sales. That means Asda choose cost leadership strategy to achieve competitive advantage in the supermarket industry in UK. To following this strategy, Asda always guarantee give to their customer 10% cheaper than their competitor (Asda, 2014). Besides that, Asda also try to minimize their staff’s number by using shopping online and self-service check out to reduce cost. Online shopping will reduce retailer costs because less staffs are needed in shops to serve the customer. The annual report in 2009 show that self-service checkouts are becoming more favoured in Asda store and the wage costs was saved  £10 million. In addition, Asda also try to increase their economics of scale to reduce production cost in long term. In 2010, Asda paid  £778 million to take over the Netto – this is an aggressive bid to close the gap with market leader Tesco’ (The Guardian 2010). This action is evidence shows that Asda using economics of scale pursue cost leadership strategy. Another action shows the cost leadership strategy of Asda pay a large cost for their own machines and the result is that in the long term production of their own brands will be cheaper than other. Another measure of Asda in reducing costs is hard bargaining strategy with their suppliers. It means that they decrease power of suppliers, if their current suppliers do not meet their requirement they can simply move to another supplier that will meet their demands. More and more Asda is choosing to use suppliers from abroad because they are often cheaper than suppliers in Britain and regulation is less strict meaning they are able to achieve their cost leadership strategy. (The Guardian) 5.Future development strategy of Asda. Asda level strategy Asda has many stores around UK, but the company not expand around the world. The firm must develop and try to stay in the top of sales in the UK and try to compete with international companies. Asda now is the second largest retails in the UK by market share. Strategy of Asda, Asda will base on two strategies. First one internal growth and the second one is acquisition. First direction is internal growth, This direction will help the company to develop the products by using internal resources. Asda will open new electronic firm called Asda electronic, and this firm will produce some home appliances. This will help Asda to have more profit and to become the first largest retails in the UK by market share. This means the company will pay a lot of money in the beginning to build the new firm, and in the research but after that the revenue will rise. Second direction is alliances, It’s so important for any firms to extend to another country, but in the same time it’s difficult. The strategy for Asda is to alliances of another company like Aldi. Aldi is German company and has over 8,000 stores worldwide, the company opened in 18 countries around the world. And that’s very important for Asda to become multinational firm. This alliancewill help the firm to make more profit. Ansoff matrix, Figure 2: Ansoff matrix Asda will development new products to the market in the UK. And the firm will produce home appliances like cooker and microwave and all the home machine. New market, Asda plan to expand in different countries by alliances with Aldi. That will raise the revenue, and help the firm to become multinational. Criteria suggested Suitability The strategies suitable for Asda, these strategies will move Asda from local company to multinational company. Because the firm will alliances another company Aldi. This means the number of customers will increase, and the profit will also rise. Feasibility Now is the best time to do these strategies, Asda make huge profit in the last few years. This makes it easy to Asda to build the electronic firm and to acquisitions. Acceptability The strategies are acceptable to the stakeholders of the business, because it will raise the profit of the company. And in the same time they will not do loss money. III.Recommendation Based on strategy of view of us, Asda should choose market development like a future strategy. In more specific, Asda should do alliance with Aldi because of two reasons. Firstly, the market for supermarket in the UK does not have lot space to develop, so expand to international will give to Asda more profit. Secondly, Aldi is giant company with wide range of store on the word; alliance with Aldi not only helps Asda expand to Germany but also helpsthe firm will come multinational. All that will make the firm become bigger and have change to get stronger in the UK and capture the market share in other countries. In addition the firm will receive a huge profit as boost the revenue, build anextremelystrong brand image. IV.Reference 1.Na, 2008 People Prices Planet [online] Available at: http://www.about-asda.com/inside-asda/people-prices-planet.asp (Accessed 20/03/2014) 2.TRAVIS, LAN (2008) Boom in births brings UK population to almost 61m [online] Available at http://www.theguardian.com/world/2008/aug/22/population.immigrationandpublicservices (Accessed 10/04/2014) 3.Carol Matlack 2005 Wal-Mart’s Overseas Stumbles [online] Available at: http://www.businessweek.com/bwdaily/dnflash/jul2005/nf20050727_3355_db016.htm (Accessed 05/04/2014) 4.The Guardian (2009), Zoe Wood. Asda suppliers under pressure[online]. Available at http://www.guardian.co.uk/business/2009/mar/22/asda-supermarkets (Accessed 05/04/2014) 5.The Guardian (2008), Finch. J. Asda wants ethical code for UK suppliers only[online]. Available at http://www.guardian.co.uk/business/2008/apr/07/asda.supermarkets (Accessed 30/01/2014) 6.Porter, M. (1980), Porters (1980) Generic Strategies, Performance and Risk, pp 8 7.ASDA. (2012). Asda Official Webpage. Available at http://www.asda.co.uk (Accessed 13/05/2014) 8.Abraham, C. S. (2007). Strategic Planning: A practical Guide for Competitiveness Success. Bingley: Emerald Group Publishing: 9.Colin Grahame Bamford, S. G. (2002). The UK Economy in a Global Context. London: Heinemann Education Publisher. 10.Kotler, P. (2007). A framework for Marketing Management. Upper Saddle River, New Jersey: Pearson Prentice Hall. 11.Mike Storry, P. C. (1997). British Cultural Identities. London. 12.ONS. (2012). Office for National Statistic. Available at http://www.ons.gov.uk/ons/index.html (Accessed 07/04/2014) 13.Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.

Top 10 Hottest Jobs for College Graduates

Top 10 Hottest Jobs for College Graduates if you’re on the job hunt post-college and have no idea where to begin, take your cue from 2016’s  hottest jobs for college graduates. here are the top tens for job postings and most-popular (and hirable!) majors for recent research done by the thejobnetwork in 2016. let’s start with this years 10 most popular majors. not much change has been shown in the past few years. so if you’re still undecided, you might consider one of these tried-and-true paths to your future career:top 10 majors of 2016business administration managementpsychologynursingteaching or educationaccountingcriminal justice / correctionsaccountingliberal arts (general studies)english language literaturehistorynext up are the top 10 job titles posted on thejobnetwork in 2016 that require a college degree. so you can take your studies from the list above and get out there on the market!top 10 job postings on thejobnetwork in 2016graphic designmedical assistantweb design developmentinfo rmation systems managementmarketingaccountinghealth care administrationengineeringparalegalelectronic and computer technology  and, finally, here are the top 10  jobs that were the â€Å"most boosted† in 2016 on thejobnetwork, all of which are specifically targeting recent grads.top 10 jobs targeting recent grads on thejobnetworksales representativesnursing (and nursing related jobs)teachingaccountingdata analysisdigital marketingsoftware developmentevent planningmechanical engineeringelectrical engineeringyou don’t have to pick one of these career paths or even one of these popular majors to succeed in the job market out of college. but knowing what’s out there and what’s making waves can be incredibly useful to you. follow the trends just enough to be educated and current in what the job search climate is like, without being a slave to any cookie-cutter formulas. and if you’re indecisive or in doubt, it never hurts to go for something thatâ⠂¬â„¢s proven to get results!